Understanding SEO: The Basics

SEO consultant Brisbane, learn and understand SEO. Here are the basics. SEO doesn't have to be complicated.

Search Engine Optimization (SEO) refers to the methods used to increase traffic to a site by increasing its search engine page ranking.

SEO is meant to increase the popularity and visibility of a website in search engines.

Types of SEO

  • Organic SEO
  • Inorganic SEO

Organic SEO

Involves improving the visibility of a website using unpaid, algorithm-driven results.

Organic SEO includes using SEO methods like backlinking, writing high-quality content, and boosting keywords.

Types of organic SEO

  • On-page SEO
  • Off-page SEO

Best practices with On-page SEO

  • Use SEO friendly URL's
  • Short URL's have an egde over long URL's in search engines.
  • Provide high-quaity content that would make readers share the content or always refer to your website. High-quality content is the core to great websites that provide useful content to users.
  • Always include the target keyword in your URL.
  • Keyword should be as close to the title as possible. This gives the keyword more weight in search engines.
  • Add modifiers like "best", "guide", "list", "review". They can help your content rank for long tail versions of the target keywords.
  • Title should be in H1 tag. This gives it weight in search engines.
  • Subheadings should be in H2 tags. Gives content an appealing appearance that is reader friendly.
  • Other on-page SEO best practices include image optimization, external links, mobile friendly.

Off-page SEO

  • Involves techniques used to improve website position in Search Engine Results Page (SERPs).
  • It involves link building, social media marketing, social bookmarking.

Benefits of organic SEO

  • Compared to paid methods, organic SEO is cost-effective.
  • Generates more clicks as the content is relevant to readers.
  • Search engine results last longer because of the relevancy of content to readers.
  • Readers are encouraged to come back because of the content relevance to their needs.

Inorganic SEO

Involves improving the visibility of a website using aided methods also known as paid methods like PPC, Google AdWords, Google AdSense, paid advertising among others.