Why does your business need SEO?

SEO is essential for all businesses with an online presence. If you want your website to be seen by the right customers, then SEO is a must. SEO Consultant Melbourne is an invaluable marketing tactic that helps grow your website’s online visibility in organic, or non-paid, search engine results. 

SEO can be tricky for beginners, so we thought we’d share a few top tips and insights on what you need to know to start growing your business using SEO. 

Organic SEO

So, how do you perfect organic SEO? As specialist SEO consultants here at Premium SEO Melbourne we can tell you that it’s important to decide on your keywords and incorporating these into your website, adding in backlinks to your content and making sure all your copy is high quality. These are all ways to improve your search ranking without paying a penny. 

On-page SEO

On-page SEO is the task of optimising individual pages on your website to rank highly on search engines. You’ll need to make sure the contents of each of your pages is top quality as this helps with search engine ranking and is also more likely to be linked by external websites which is always good. 

You’ll then need to get your Title Tags, URL and Image alt texts right. 

Local SEO

Local SEO helps businesses target local customers. This can be really handy if you run a shop in Melbourne, for example, and want to reach out to people who live there, as they’ll be the people most interested in your business. This is a highly targeted form of digital marketing. 

You’ll need to localise your website, meaning you should include your city, region or even country throughout your content. It’s also really useful to cite your business on online directories for businesses, stating your location. Then, you should list your business on ?Google My Business.’ This means you’ll appear on Google Maps, and helps Google link you to relevant local searches.